CREED Manager, E-Commerce & Digital Marketing
New York, NY
Full Time
Customer Experience
Mid Level
POSITION: Manager, E-Commerce & Digital Marketing
REPORTS TO: Head of E-Commerce & Digital Marketing
LOCATION: New York, NY (Hybrid)
FLSA: Non-Exempt
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio, and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary of $69,000 - $87,000, benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The E-commerce & Digital Marketing Manager will be responsible for managing the execution of e-commerce marketing and CRM strategies to drive conversion and customer retention on behalf of the Kering Beauté brands’ e-commerce sites. The Manager role requires working in close collaboration with internal teams as well as external partners to create and manage all digital content, drive revenue through email marketing as well as maintain the brand image across all digital channels. The ideal candidate will be well versed in direct-to-consumer growth strategies and digital marketing trends. This candidate should have a solid knowledge of e-commerce with a strong eye for detail, a creative mind and flawless execution and organizational skills.
CORE RESPONSIBILITIES
- Assist Head of Ecommerce & Digital Marketing in developing, planning, and implementing a digital marketing strategy for the company.
- Own digital marketing/email calendar, ensuring it is always up to date, reflects KPIs, and is presented monthly to key internal stakeholders. Update in a timely manner the changes communicated by Marketing and check product inventory levels.
- Manage e-commerce content including homepage banners, special events and new product launch campaigns. Manage all content for onsite, paid media and email. Ensure appropriate storytelling, product focuses & event promotions are highlighted and executed in a timely manner.
- Partner with global counterparts to ensure digital consistency across markets.
- Assist in managing the paid media campaigns through research and implementation of strategic goals while also maintaining assets to support paid media campaigns. Collaborate with performance marketing team or agency to ensure efficient media spend and ROAS improvements.
- Manage influencer whitelisting campaigns from end to end. Ensuring all content is set up accurately with appropriate tracking and provide end of campaign reporting.
- Partner with ops/sales to monitor inventory levels and sales planning including but not limited to NPD launch inventory and inventory replenishment orders.
- Partner with the CRM manager on the planning, development and execution of all CRM programs including targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior.
- Manage the strategy and execution of database sampling campaign in coordination with the brand marketing team. Partner with CRM manager on post-campaign journey.
- Liaise with the customer care team to ensure visibility of upcoming promotions, product focuses, features/functionalities on the ecommerce site and calendar.
- Maintain and update daily sales and other KPI information on corresponding trackers. Create actionable recommendations and share insights based on data.
- Coordinate closely with the creative and brand marketing teams as needed to successfully deploy campaigns.
- Brief copy-writing and creative teams for all digital assets creation to support promotional activities, special events, and launches for e-commerce sites.
- Perform on-going and thorough site testing and QA on all devices.
- Assist with brand experience projects on an as-needed basis.
- Perform competitive analysis, industry research to stay informed of digital trends and emerging technologies.
- Collaborate with the Head of Digital Marketing to develop relevant analytics reports measuring the digital programs’ performance.
- Bachelor’s degree in marketing required, Master’s degree a plus.
- 2-4 years’ experience in ecommerce digital marketing.
- Prestige Beauty, and/or Luxury brand experience preferred.
- Prior experience managing an e-commerce platform (CMS), Ometria or any other ESPs & Google Analytics.
- Knowledge in Shopify/Shopify+ strongly preferred.
- Knowledge of SEM & SEO concepts.
- Proven track record of executing digital communication strategies and tracking ROI analysis and A/B Testing.
- Strong organizational and project management skills with the ability to handle multiple responsibilities.
- Excellent verbal, written and presentation skills with previous copy-writing experience a plus.
- Strong aesthetic sense and attention to detail that translates into all marketing messages: copy and art, brand communication.
- Proficient in MS Office applications: Excel, PowerPoint, and Word, Photoshop a plus.
- Positive attitude and demonstrates a high level of accountability and collaboration.
- Passion for all things digital, appetite to learn new skills and keep up with digital trends.
- Desire to work in an entrepreneurial, fast-paced environment while being adaptable to change.
- Willingness to work with a small team and take on new challenges as they arise.
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