Kering Beauté, AVP Brand Engagement & Communications
New York, NY
Full Time
Marketing and Communications
Executive
POSITION: AVP Brand Engagement & Communications – Creed, Bottega Veneta and Balenciaga
REPORTS TO: SVP Marketing
FLSA: Exempt
LOCATION: New York, NY (hybrid)
REVISED: 7.24.24
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary of $180,000.00 - $200,000.00, benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The AVP Communications & Brand Engagement is a senior marketing leadership role responsible for developing integrated marketing activations that foster consumer engagement and advocacy for Kering Beaute Americas – Creed, Bottega Veneta and Balenciaga. Key responsibilities include identifying trends, managing campaigns across earned and owned media, building relationships with influencers and advocates, and collaborating with internal teams to align on brand vision and achieve performance-based goals. The AVP will use their mastery of cultural savviness, influencer marketing, special events and media/press relations to strengthen brand love among consumers.
This role requires a strong pulse on culture, a passion for creating authentic luxury brand narratives and expertise in the social and digital landscapes.
CORE RESPONSIBILITIES
CORE REQUIREMENTS
REQUIREMENTS
REPORTS TO: SVP Marketing
FLSA: Exempt
LOCATION: New York, NY (hybrid)
REVISED: 7.24.24
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary of $180,000.00 - $200,000.00, benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The AVP Communications & Brand Engagement is a senior marketing leadership role responsible for developing integrated marketing activations that foster consumer engagement and advocacy for Kering Beaute Americas – Creed, Bottega Veneta and Balenciaga. Key responsibilities include identifying trends, managing campaigns across earned and owned media, building relationships with influencers and advocates, and collaborating with internal teams to align on brand vision and achieve performance-based goals. The AVP will use their mastery of cultural savviness, influencer marketing, special events and media/press relations to strengthen brand love among consumers.
This role requires a strong pulse on culture, a passion for creating authentic luxury brand narratives and expertise in the social and digital landscapes.
CORE RESPONSIBILITIES
- Strategic Leadership: Define and execute the strategy for brand advocacy, influencer relations, and earned media to strengthen consumer engagement and loyalty.
- Global Collaboration: Liaise with global brand partners and fashion teams to align strategies, strengthen partnerships, and build networks of influence.
- Integrated Marketing: Develop go-to-market activations for launches and core business across earned and owned media channels and as part of larger brand activations.
- Influencer Marketing & Relations: Nurture and build relationships with influencers and key brand advocates, inclusive of celebrity talent and teams, to create authentic connections.
- PR/Press: Nurture and develop relations with beauty/lifestyle/grooming editors and other trade organizations to maximize coverage in media outlets.
- Event Marketing: Execute best-in-class luxury events that generate buzz, excitement and content on social media.
- Talent/Brand Partnerships: build partnerships with Talent and organizations outside of the beauty industry to grow awareness.
- Culture and Trends: Be on the pulse of all things cultural and trend-related to keep brand’s voice current and fresh.
- KPI/Performance Management: Grow brand EMV utilizing tracking software with continuous optimization and maximization of ROI
- Budget management: Oversee all budgets for Communications, PR, Influencer marketing, Brand special events etc
CORE REQUIREMENTS
REQUIREMENTS
- Bachelor’s Degree required.
- Minimum 10+ years relevant experience with a beauty or fragrance brand, preferable in the luxury space.
- Previous management of influencer marketing and public relations campaigns
- Excellent judgment on how to identify/escalate potential issues/crises
- Excellent oral, written and communication skills
- Excellent presentation skills – both PPT creation and public speaking skills.
- Full understanding of corporate, brand and social public relations practices
- Strong industry and media relationships
- Ability to analyze the business and identify new functional growth opportunities
- Skilled at successfully organizing, prioritizing and managing multiple projects
- Ability to work in an entrepreneurial, fast-paced environment while being adaptable to change
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