Kering Beauté Americas - CRM Internship
New York, NY
Internship
Marketing
Student (College)
DEPARTMENT: Marketing
REPORTS TO: Manager, CRM
FLSA: Non-exempt, $18 hourly
LOCATION: New York, NY – Hybrid
PROGRAM SCHEDULE: July 7 – August 15
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
INTERNSHIP OVERVIEW: CREED Fragrance is seeking a motivated and detail-oriented CRM & Clienteling Intern to join our team. This role will provide critical support to the Junior CRM & Clienteling Manager, assisting in the execution of CRM strategies, e-mail marketing campaigns, and data reporting. This is a unique opportunity to gain hands-on experience in luxury marketing with a focus on consumer insights and omnichannel engagement.
ESSENTIAL RESPONSIBILITIES – PROJECT SCOPE
- CRM & Data Insights
- Assist in compiling, analyzing, and interpreting CRM data to support business and marketing decisions.
- Monitor customer engagement trends and help identify clienteling opportunities across channels.
- Support segmentation and targeting efforts to ensure personalized customer communication.
- E-mail Campaign Support
- Aid in the planning, creation, and QA of e-mail marketing campaigns in collaboration with the marketing and design teams.
- Track campaign performance metrics and contribute to post-campaign analysis and reporting.
- Maintain and update e-mail marketing calendars and documentation.
- Omnichannel Reporting
- Help build and maintain a comprehensive omnichannel performance report (digital, in-store, e-mail, e-commerce, etc.).
- Consolidate insights from various platforms to deliver actionable recommendations to improve customer experience and business KPIs.
- Work cross-functionally with retail, e-commerce, and digital teams to ensure data alignment.
CORE REQUIREMENTS
- Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or a related field.
- Strong analytical skills with proficiency in Excel and/or Google Sheets. Experience with CRM platforms (e.g., Salesforce, Klaviyo, HubSpot) is a plus.
- Familiarity with email marketing tools and basic HTML knowledge is an advantage.
- Exceptional attention to detail and organizational skills.
- A proactive mindset with a passion for luxury retail, customer engagement, and data-driven marketing.
WHAT YOU’LL GAIN
- Hands-on experience in luxury CRM and clienteling strategy.
- Exposure to omnichannel marketing operations within a globally recognized fragrance house.
- Development of data analytics, email marketing, and cross-functional communication skills.
- Insight into the inner workings of a prestigious luxury brand with opportunities to contribute to real-time campaigns.
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